Google Sniper 2.0 – is LIVE!

(Get A Bird’s Eye view of the Google Sniper 2.0 Members Area)

(Turn Up Your Speakers And Watch This Video From Start To Finish)

STOP RIGHT THERE BUDDY…GOOGLE SNIPER 2.0 IS LIVE…JUST CLICK THE LINKS BELOW TO:

GET MY $1497=>> GOOGLE SNIPER 2.0 BONUS

OR JUST GO TO THE OFFICIAL SITE TO SECURE YOUR SPOT=>> CLICK HERE TO GET YOUR COPY

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How to Get Your Videos Ranked on YouTube with Anthony Morrison

Before we get into the nuts and blots of this article I just want to point out Success With Anthony goes live on May 8th if you want to read a review of what this program is all about check out my
Success With Anthony Review.

Do you know YouTube has been the most effective way to get distribution of videos out on the internet. Video share sites have gone to a whole new level of being able to share videos of family and friends. YouTube is a great advertising tool for your website and leads to blogs, which eventually starts driving more traffic to your site. But how do you really get your videos ranked and get your target audience to find them once you submit them to YouTube?

First and foremost, it’s really important that you know how to utilize the smallest of the features on YouTube to help you rank better and get more views for your videos. If you want your videos to get as many views as possible, and rank highly for your keywords, you should make sure your thumbnail is relevant and interesting. When your videos are being ranked on YouTube, the site gives extra emphasis to how much they have been actually viewed. This, of course, means, the number of people who actually watch your video. Having the right thumbnail can make people want to play your video, so you want to make sure it grabs their attention and gives a good description of your video. You should always make the thumbnail accurate, as you don’t want to mislead viewers concerning the topic of your video. You need to create a video site map whenever you post your videos on your site or blog so they can be found by the search engine spiders. Your chances of getting ranked on both YouTube and Google increase when you take this step.

Last but not the least; be patient and consistent in your approach. There’s no magic spell that will instantly give you success with your YouTube videos. As you work hard to build your reputation, your ranking will grow over time. Just like regular search engine optimization, things don’t happen overnight here. So you need a plan to work on so you can put in regular action which will give you consistent results. Focus on all the available methods to get your video out to your target audience. Whenever you create a new video, send it to your channel subscribers, for example. Creating relationships with people who have commented on other similar videos and sending them your videos is another way to get your videos out there. The more sources for promoting your videos, the better. In conclusion, from the above article it becomes clear that getting your video ranked on YouTube is no big deal if you’re doing the right thing. Primary keywords should get your videos ranked, then you can start to see results. Keep in mind, that succeeding on YouTube is all about creating a strong foundation for your videos. Apply what you have learned here in this article and you will start seeing videos ranked in no time.

Google Sniper 2.0 – The Holy Grail

George Brown has released the 3rd pre-launch video where he reveals  real case studies of other people… (including a video of one guy who’s making $12k a MONTH with it… crazy)

Make sure you watch it if you didn’t yet!

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NOTE: This is a review website about Google Sniper 2.0…click below if you are looking for:

Guys, don’t even think of buying Google Sniper 2.0without checking out my Google Sniper 2.0 Bonus Pack…for more info click the link above!

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Google Sniper 2.0 Video 3 Transcript

It’s George Brown here again and welcome to the third and final video of this series. I hope you have enjoyed it, I have received some incredible feedback about this free training I have been giving you, and honestly it has been quite a ride.

There’s been a lot of interest stirred up in the IM industry about this series, whether it is on facebook, the forums or on my own joint venture partners who sent you to this page emailing me for more info. Quite frankly, I was planning a big launch for this, but once again, I wasn’t prepared for this response. Anyway, this is the last video.

So let’s get into it. In this video I’m going to show you some results OTHERS have achieved with sniping, and you’re also going to meet some of the most successful snipers ever. First thought, let’s go over exactly what Google Sniping is, and what you’ll learn in this course because I think there is a little of misconception there that I have not fully cleared out.

I also want to go over what you actually learn in the course. So if we just jump over to Google, The site I want to show you is a site you have already seen, the keyword I’m typing here into Google is “groom wedding speech”.

I am sure you have seen this site because I first showed this site to the public 2 years ago and since then it has made already 25000 dollars. I am showing you this site to prove that years later it’s still ranking.

So basically the Google sniper system is this: So you pick a keyword like this and you go to Google keyword tool and you can see how much traffic a keyword actually gets. You can see that this keyword gets 14000 searches a month; I can say that this site gets 8000 visitors a month.

So you see I am ranked number one and this is one of the famous 2 hours to build site that I build one time and never touch again. This is basically the system. All it is, is a simple wordpress blog, it promotes clickbank products.

There are sniper sites like this all over the internet. And this is basically the kind of site you are going to set up in Google sniper. It’s really powerful and very simple and there is not any traffic generation and no ongoing work. I believe is still the best way to make money online.
What I also want to talk about now is how the actual course is taught.

So I want to tell you that you don’t need any previous experience, you don’t need to be a search engine expert or anything like that. Google Sniper 2.0 really is a blueprint, is a blueprint from the first step from actually going to clickbank.com and finding your clickbank products.

To then finding the goldmine keyword than registering your domain and installing the blog, you don’t need any technical knowledge by the way, I will show you exactly step by step how to do everything live on video to actually writing every post.

And then right away to your site getting first traffic and making it firs sale. I am mentioning all of this staff so no one gets intimidated or anything, I think that Google Sniper is not only one of the best ways to make money online but one of the easiest courses to follow I have ever seen, of course in 2.0 there is a lot of new staff and all of the videos have been updated to 2011.
The new empire module teaches you how to actually go from a single sniper site to a full life changing income. How I went from $15000 to $40000 a month.

Google Sniper 2.0 – Now let’s look at some real success stories.

The first success story I want to show you is actually from a guy called Gary Gregory, I first met Gary a year ago and he was making a hundred sniper sites at that time and now he has got 150 of these sites and he is one of the most successful snipers ever.
He is making $12000 a month using Google Sniper.

I was lucky enough to be one of the original beta testers of the original Google Sniper back in early 2009.
I took George Brown brilliant concept, ran with it, and haven’t looked back. It is now 2011, and I have over 150 GS sites up pumping out upwards of $400 each and every day.

Utilizing Google Sniper tactics exclusively, I have been able to live a life most only dream of.
Honestly, I didn’t think GS could get any better, but now that I have experienced Google Sniper 2.0
… all I can say is WOW
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I can say with 100% conviction that you would be crazy not to jump on this right now.
This is a window of opportunity you don’t want to let close.

George, I can’t thank you enough for changing my life.

Regards

Gary Gregory

Google Sniper 2.0 – there are a lot testimonials like this.

I have another success story I want to show you right now, and this is from Antony that now lives in Canada. Here is a testimonial that has been made on video.

Hey Guys my name is Antony and I am showing you this quick live video from Vancouver Canada where I’m staying. Now I just let you know I found Google sniper 2 years ago when it first came out and I went through the course and I found it was very different from all the curses that I had previously bought. The main reason being that is that it is very specific, it’s very detailed and it taught me exactly what to do.

So I literally put the system into practice and it paid off, I mean to this day got about 60 to 65 sniper sites and all those sniper sites collected me around 12000 each month and they are not just clickbank sites.

I have got Amazon sites, I have got sites that promote CPA Offers, sites in a variety of niches and to be honest the Google Sniper system did help to change my life. After a few months of implementing it I literally quit my job, I paid my college tuition fees stopped living the broke student life style and the crazy thing is I am not the only one doing it.

I am in contact with a few other guys, a few other snipers who do the exact same thing and earn a ton of money.

I really recommend the Google Sniper course and method itself, it really does work it’s not just a bunch of hype and it certainly changed my life.

Google Sniper 2.0 – So how do you get the copy?

Well first of all, many of you will be pleasantly surprised to know it’s not going to cost 2000$ or 5000$ or even 997$ Or anywhere near that for a matter of fact. I won’t reveal how much here, but lookout for my email on Monday.

That’s right, it will be available on Monday, the 14th of February at 12pm EST.

And while I’m not limiting Google Sniper to anyone, ridiculously low number, like a lot of other guys do 50 copies etc. because you know a lot of people have seen this video and I am not going to do the scarcity thing here. But the truth is this is actually gone out to way more people than planned, and I can’t guarantee how long it’ll be available. Plus the original Google Snipers who all want to upgrade to the new version.

Honestly it just depends how many people download it. And so I can’t Guarantee how long it’ll be open for. So you can opt in for the early bird list so I will give you link to get a copy 2 hours earlier and you can have a head start above others.

Main Page =>>Google Sniper 2.0

Google Sniper 2.0 “Hands Off” Traffic (From Google)

George Brown has released the second pre-launch video and just like the first one, this one is packed with useful information on how you can get targeted traffic from Google on complete autopilot.

In this video George reveals one of his sniper sites to prove to everybody that this system does work. Make sure you watch the video below now so you can see with your own eyes how this system works.

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NOTE: This is a review website about Google Sniper 2.0…click below if you are looking for:

Guys, don’t even think of buying Google Sniper 2.0 without checking out my Google Sniper 2.0 Bonus Pack…for more info click the link above!

Google Sniper 2.0 Video 2Transcript

Hey what’s up is George Brown again, so in the last video I introduced you to the concepts of making money without having to generate any traffic. Basically my system for building websites in such a way they kind of attract free traffic from Google on their own and they do it by ranking high in Google at the top five results without me really putting in any work at all and not needing to do any link building.

In this video I’m going to share some of my secrets with you for ranking in Google and gain all that free traffic without basically doing any ongoing traffic generation and show you my system. We had tons of great questions and what I’m going to do is: I’m going to address them all in this video even some of the most advanced ones.

By far the nr one question has been: Can you show us more? So I have kind of gives you a little tease of this o traffic system I’m using to make a lot of money without doing a lot of work and basically this formed to lot of interest even some of the joined venture partners have been emailing me and asking for more information.

Everyone wants to know more about Google sniper 2.0 and the answer is: Yes , of course and that’s exactly what I’m going to show you in this video. I have also seen a lot of comments from current users of this system and there have been a lot of comments in the last video of some guys talking about how much money they have made. I first released this course 2 years ago in 2009 and it was a great success, it was a massive launch and everybody loved it and you will be hearing more about those people as we go on through this video. So at the end I’m going to talk about what’s new in the 2.0 version.

This is also for a benefit too so you know the differences. And it’s basically story of how I went from $ 115.000 a year, that was made two years ago to $ 530.000 a year which is what I made in 2010 and this is all profit and it’s made through Google sniper because I have made money in lots of other ways which I’m sure people have heard of.

Ok, so let’s get into it. One of the most important parts to the whole process is the actual keyword you choose to target and ranking Google. Obviously and most importantly (and at its most basic level) the keyword you want to rank for must get traffic.

If no one types that keyword into Google you are not going to make any money. The more people type that word to Google the more traffic you are going to get to your site and potentially the more money you are going to make. Here’s how to find out how much traffic your keyword gets before you build the site. So we are over here at Google now what we need to do is search for a free tool that is called Google keyword tool.

Click on the first result, this is a free tool Google has created to help marketers judge how much traffic a keyword gets. Let’s do an example: just type “lose weight”. When we build a sniper site we don’t build it around a keyword like this, we build it a much more specific word called a long tail keyword which has 3 or more words in it.

As you can see if you build a site about a keyword like “lose weight” we see it gets every month 3’350’000 searches and if you rank first for this keyword you don’t have to anything for the rest of your life but be a millionaire basically.

This is not sniper system obviously if you tried to rank first in Google for lose weight you could spend years and thousands of dollars doing it. This is not the sniper system; the sniper system is ranking for very easy keywords. So this is the keyword tool and this is how you find out how much traffic a specific keyword gets before you build your site, just a simple tip for those of you who don’t know.

There are certain rules you want to follow when finding a keyword, so you want a keyword that gets a lot of traffic, I usually want about 2000 people searching every month that is my rule but the most important rule is actually you want to make money and so many people forget this when they create their site.

Than it requires for someone to make money to have a keyword related to someone who requires buying something as known as a buying keyword. So for example lose weight would be a very good keyword to rank for, a much better keyword would be something like “weight loss book” or “buy weight loss book” because they are actually looking to buy something. And a great example is the site I showed before in the first video before.

Well compared to my other sites, this specific site doesn’t actually get much traffic, but it does not really matter because the secret is only people wanting to buy something in the first place and in this case is this specific product. So conversion rates are through the roof. For those who don’t know what conversion rate is, It is the percentage of people that visit a site that go and buy something.

Think about it, that site ranks for “Product name review”, obviously people typing in “product name review” are basically looking for a review of that product and they are potential buyers.

Someone looking for a review is about as close to buying as you’re ever going to get! That is my number one tip for keywords. One thing I promised you on the first video was to show you how much that site made, and it actually made 460$ in the first month. Another secret of course is the site itself, so number one is the keyword you are targeting and the other secret is the site itself.

How do this one page sites do rank in Google without me driving any traffic whatsoever. If you want to be able to do it and not build any back links or drive any traffic you are going to have to build your “sniper” site in a very special way.. a specialized laser targeted way using all sorts of advanced but simply techniques that Google cannot love.

That Google is forced to give you a high ranking. So you are building a little in such a way using such specific advanced techniques that simply forces Google to give you a high ranking.

So the secret 1 that literally takes seconds to implement is to put that keyword in the domain name.

This is the number one biggest tip I can give you and this will massively improve your chances to of your site ranking well in Google.
A picked this site because a lot of you already know this site because I have showed this site to the public two years ago, I just wanted to show the site to you again to prove that two years later this site, a sniper site is already here ranking in the number one position, by the way that’s my position right at the top groomweddingspeech.org, the other reason I picked this screenshot is to show you that I have got the keyword in the domain name.

This site gets thousands of visitors per month because the domain name is groomweddingspeech.org and the other secret is what we going to cover now, it is to put the keyword not only in the domain name but throughout the main site so I have taken a screenshot of the site. This is the actual landing page, I have highlighted all the areas i have put the keyword.

I have put it throughout the site quite a few time, you don’t want to spam it. Of course there is loads of other little secrets that go into this system I’ve now perfected. If you wanted to know how much that site has made to m, I has made now twenty five thousand dollars, that little site that you saw of groom wedding speech in the last two years.

Another thing I always do is use a little method to virtually “guarantee” that my site will actually rank…before you even build it.
You don’t want to spend three hours building a site and waste your time and your site does not reach the first page and you don’t get any traffic.
Of Course I can’t go into too much detail here in the time we’ve got; you’ll have to check out Google sniper 2.0 for that.
It should be pretty obvious by now that I am launching something.

it is called Google sniper 2.0 and it is the sequel to what customers called “the best internet marketing course they ever bought” you can check out the forums if you don’t believe me. I have personally spoken with 52 people who have literally quit their job and replaced their job with nothing but this system.

As you may have guessed this course teaches you start to finish in step by step Painstaking detail, exactly how to setup these autopilot sniper sites that sit there at the top of Google for the years to come like the one I showed you before that has been making thousands of dollars for months and even years to come. Let’s focus on what’s new in Google Sniper 2.0. Google Sniping is now more powerful, easier and just more foolproof than ever before.

I have totally revamped, redesigned and re-shot the step by step videos personally so it’s brand new, and ready for 2011. Second I have made huge changes to the core of the system itself so from the keyword research (which is now easier & faster than before) to completely changing the way you create the site so that your sites are 100% protected from “the man” (very important).

There are dozens of other equally important changes, sniping has never been easier. That alone took me months and makes 2.0 a total “gamechanger”. The best part is the addition of a new module.. Something that could have literally been a course by itself. And this module that reveals exactly how to go from a single sniper site to making over $40’000 a month from the system like i do it now.

It is called the empire module, because like I said it turns your single site into a potentially life changing empire. It’s awesome, it’s all on video and it’s all step by step. It’s a Massive addition to sniper 2.0.and of course there is more from coaching calls from the original, to all the extra training videos, to the new “rolodex”. Google Sniper 2.0 is not only the Best system for making money online. It’s best most complete, most foolproof course too.

Main Page =>>Google Sniper 2.0

Google Sniper 2.0 – The Biggest Traffic Source On The Planet!

George Brown has released a brand new training video where he reveals the biggest traffic source on the planet… this video is a Must Watch for anyone who is looking to build a solid online business.

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NOTE: This is a review site about Google Sniper 2.0…click the links below if you are looking for:

I’ll be offering the BEST Google Sniper 2.0 Bonus Package during the launch of Google Sniper…make sure you click the link above to bookmark my special Google Sniper 2.0 Bonus page.

If you are thinking of getting a copy of Google Sniper 2.0 than it will be a bad mistake if you don’t buy it through my affiliate link, because if you buy it through my affiliate link you’ll be getting access to my $1997 BONUS pack that will:

1st…increase the value of your purchase so you can get the most out of your money.

2nd…my killer bonus will compliment the original product from George and help you make even more money.

Here’s the link you should bookmaker My Killer =>> Google Sniper 2.0 Bonus

Main Page Google Sniper 2.0

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Google Sniper 2.0 Video Transcript

Hey what’s up George Brown here again …

I’ve called this little video that we are doing here the biggest traffic source on the planet and it’s only problem. It’s a catchy title I know. Beside from showing you how I made 500.000 $ last year.

This video is a little more timely than you think and here is why. You know the moment , the marketplace seems to be “push button this” … “unheard-of traffic source that” you know “throw in some twitter”… and why not some “paid traffic toilettes” that everybody is talking about. I’m calling this “paid traffic toilettes” because of this obscure little pay per click networks that take your money and never send you any traffic, and it seems you can’t turn around these days without someone having greatest latest solution for driving traffic. Has anyone noticed the trend? Sorry for being the first one for saying this but they all kind of suck.

They either ……

Don’t send anywhere near the amount of traffic promised, they were going to send you a 100.000 visitors and then they send you less than 10.
They don’t send quality traffic that buys anything.

They require constant boring and arduous labor to actually generate the traffic , it’s not autopilot at all as the sales page described. I’m taking about writing thousands of articles spending hundreds of hours in facebook all that kind of stuff and trust me I’ve tried it and you know where all that leads you?

Google Sniper 2.0 -To bad traffic sources. It leads you to not leaving the internet lifestyle you are looking for in the first place but there is a solution something that anyone seems to have forgotten about.

It’s not some weird so called “loop hole” you have never hared of either that might surprise some of you. It’s actually the biggest source on the planet and it’s the place with the most traffic , the most highly targeted traffic and hello it’s all free traffic too. It’s the search engines , and more specifically google, google, google and in case everyone really did forget Google owns the internet and it’s got the best traffic source too.

Google Sniper 2.0 – The traffic is 100 % free, no headaches, no profit margins and there is no risk to you whatsoever.

It’s got the best traffic on the internet. They are looking for what you are selling right then. If someone types in there program to lose weight they are looking for program to lose weight. They are looking to buy something and if your site is there you are going to make a lot of money. It’s way more targeted than any other traffic on the internet.

Best of all it’s all autopilot. Once you are up there in google you will get the best traffic for years to come without you lifting a finger

The best part is if you do it right you don’t need to do any traffic generation whatsoever. Now I’m not saying traffic isn’t important. I’m just saying it is the reason 99 % of the marketers fail despite (my best efforts). So imagine if you didn’t need to worry about it if you just build your website and the traffic came to you.

So what the hack happened? Why they have forgotten about google and they have forgotten about google because nobody talks about it. Everyone is going after these softwares and these loopholes. Why is that? I don’t really know because searches haven’t changed in fact the usage of google has shot through the roof in the money niches like weight loss and dating.

Obviously I’ve been killing it for the past year. Here is a screen shot of 405.000 $ last year in my biggest account and this is all using this exact system. A lot of you know me and you know that I make money in lots of different ways online but this is all from this very system. All from the system I’m showing you right here. And it’s not just me; my students have been absolutely killing it too.

Hold on a second. I don’t want you to get the idea that doing search engine optimization the practice of trying to rank really highly in google and get traffic. It’s easy and amazing no matter how you do it. The reality is if you do it the traditional way it can’t be a nightmare it can be really, really a hard work. Small business owners have been spending thousands and thousands dollars per month trying to keep their rankings. Of course the way I do it is really different indeed actually it pretty much breaks all the rules.

Google got a big problem. It’s called “backlinking” or “linkbuilding” and it’s also known as traffic generation which is actually also known as work. And it basically means that once you have build your little website you have to go out and spend possibly hundreds of hours writing articles posting on blogs, making more sites and all that stuff just to get more links. The reason for this is because the more links you have pointing to your website the higher up you going to go in google. (Google Sniper 2.0)

Obviously the idea is to be number one in google. Trust me this is a lot of work. It’s absolutely miserable some of the most boring work of the internet. My system is way simpler. And I want to explain it to you right now. Here is how I made half of million dollar last year.

1. Pick a program to promote in Clickbank.

2. Build a tiny site. It takes like two hours, it just a simple word press blog where you review your product. It’s very simple it takes just a couple of hours. It’s basically one page site.

3. That’s it, then make money.

This is my first original Google Sniper system.

That sign just rank in google and it takes 6 positions in google. So there is no hard work no looking for traffic just build the little site and done. Obviously the secret is how i build the site so that it attracts thousands of free visitors every month from google and they do get thousands of visitors.

They don’t make pennies. These sites are actually called sniper sites some of you may have heard of them before, they don’t make pennies these sites make between 300 $ and 1500 $ per month. Some of my students are even making over 5000 $ per month from one of that sites.

Obviously it’s how you build the site, it’s a very specific step by step formula I have used to build over 100 sites to make the money I have and many other people have used to. I’m going to reveal some of these secrets on the next video. I’ll show you how much money these sites have been making.

Google Sniper 2.0 System…watch out for the next video:

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This transcript is brought to you by: Google Sniper 2.0 Review & Google Sniper Bonus

www.googlesniper2.net

GOOGLE SNIPER 2.0 » Launch Day Is Approaching!

googlesniper2.0 GOOGLE SNIPER 2.0 » Launch Day Is Approaching!

What’s up you all,

Elton Smith here with a really quick update on the Google Sniper 2.0 launch.

So here’s what you can expect from this blog in the next couple of days:

I’m going to provide you with 3 very important details about Google Sniper 2.0

1: Updates on the Google Sniper 2.0 prelaunch, as well as detailed information on the creator George Montagu Brown

2: I’ll provide you with a very detailed review and honest opinion how Google Sniper 2.0 and any accompanying training and literature will be like (you can expect this to be published in the next couple of days)

3… off course this is the BIG one: I’m putting together a MEGA BONUS Package for everybody that will buy Google Sniper 2.0 through this website.

I can’t reveal what the bonuses are now, but I can assure you one thing my friends; This bonus package will definitely be worth more than what Gorge Brown is charging for his entire system… and you are going to get it only when you buy Gorge Brown’s Google Sniper 2.0 through this website.

(Note: The Bonuses Will Be Limited)

So dudes, make sure you watch this space…

talk to you  soon,

Elton Smith

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Search tools are one of the main elements of the linking of websites with their potential audience. The gradual introduction of paid listings will probably considerable implications on the quality of the Internet as perceived by its users.

The path that connects to a website’s potential audience is paved intermediaries, tools, suppliers, services, methods. In our case, we chose to summarize this set of elements under the term visibility. It contains the search engines and directories, providers that provide and improve the referencing, communication, web marketing, press … And complex in this galaxy, a point particularly attracts our attention because it is both essential and evolving, it is referencing.

Two contradictory missions

Until a few months, we could easily classify market listing in two well-defined:

1 engines and directories

Their mission is to provide the most relevant information to users. For simplicity, this mission is carried out either on the basis of algorithms and robots more effective options (engines), or on the basis of rankings in categories (taxonomies) as clear and intuitive as possible. This description is very simplified, because there are hybrids, but to suggest that the quality of these tools depends largely on the quality of information it provides to those who use it.

2 The positioning of actors

Their mission is to bring up the websites they wish to reference it in the best conditions in engines and directories mentioned above. The quality of their work depends on their ability to draw-and-sometimes to divert the operation of the first. Unlike search engines and directories whose quality is first of all service users as a whole and to the websites they reference, they have the primary mission of serving as a first step of particular interest (that of a site that must be well-positioned), and a second time for the public potential of the site.

In reality, these two missions are often contradictory. In the first case, the service is rendered to all users of the Internet, and the other at a particular site. This fact is not annoying, quite the opposite, because experts are positioning a formidable engine of development for research tools. Thus, in the same way as in the field of security where improved intrusion techniques are changing the field of security, the techniques used in the positioning generate improvements on the side of research tools.

Ethical SEO

A site of poor quality may well appeal to a provider and ask him to improve his positioning and visibility in search engines. And that’s where begs the ethical question. Even without man? Illegal works or disagree with netiquette (spam, hidden text, multiple bids, etc.?) A question must be asked for the serious SEO. If the budget allocated to me will be used to improve the positioning of a bad site. Do I carry out this mission? Of course, the Internet is not an enchanted world where everyone is nice and has the means to pose ethical questions. It is difficult enough to create profitable economic activities on the support for this issue only arises in a second time.

That said, the ethical question is not trivial, and many providers feel they can put a long time. There are charters, and it is essential that these initiatives are not only relayed, but they have a positive economic impact for those who choose to take this into account (1). So far, there does not seem obvious that those who have chosen this path ethics actually being rewarded for their efforts.

Each work

So far, the camps seemed clear and well identified. On the one hand, the engines and directories on the basis of quality criteria took into account some sites and not others, on the other specialists positioning that improved the quality of their services by their technical expertise, and in some cases, by their position ethically correct. All this helped by a phenomenon of emulation to get to the current situation where the quality of results has often been considerably improved, and where providers are positioning behavior and methods more and more professional. Some positioners even held to formalize and stabilize their business by ensuring the achievement of ISO 9000 (http://www.polepositioning.com).

Everything seems to be fine, since the two sides, the quality improves. Yes, but in the meantime, a new phenomenon has arrived, which may upset this precarious balance? I think well on the paid listings.

Paid search: enemy of e-quality?

The advent of paid listing has a direct implication on the quality of results provided by the directories that are put in place. Indeed, the ability to pay is only partially related to the ability to provide quality online services. At the extreme, one can imagine a site deplorable pay for their own reference (I think for example at the site of a company that has deep pockets thanks to its offline activities, and maintains a site of very poor quality, this becomes scarce, but it still happens to meet). That is new. Among the criteria for quality of a website to be listed, should therefore now include the ability to pay a fee determined?

Why not, but in this case would require all sites have had to pay the same fee, and classification and presentation of research results reflect only the quality of the site (or alphabetically ), as was the case until now.

In this case, we can assume that paid search or pay for services rendered. But how many sites are willing to pay and appear last on the list? That is another question, and only the policy adopted by the research tools will respond (2).

My biggest fear is that the tools offer blended solutions. Indeed, what about a search tool that provides results ranked according to ability to pay a package, and a second stage of the relevance of the site itself? In my case, I carefully avoid such tools, but it may be not the case for all users, many of whom do not ask many questions.

Ethics and Conduct, again?

We’ll see how this market will evolve in the months to come, and be reassured (or do not get it from the point of view), the answers will come soon. Many search tools will probably pay with their lives, often already fragile, this gradual transition to paid listings, but not essential.

I have already welcomed the initiative of professionals who have created a positioning chart for some, and I welcome also the achievement of certain corporate ISO 9000 certification in this context where they are not only difficult to obtain, but quite essential for the future and sustainability of this business.

But the arrival of paid search allows me to call for the establishment of equivalent approaches in the field of research tools. To my knowledge, none exists, and it is a pity. When will the charter of the search engines? When will the Charter of directories? When will the search engines under ISO 9000?

I’ll be willing to pay the consideration or the highlighting of my site in search engines or pay for my entry in a directory (anyway, will I choose?), But this case, I demand from these tools to adopt a position of ethics and if possible a quality approach, so as to ensure transparency and operation that respects the best the greatest strength of the Internet: its wealth.